Free web based marketing and save your dollars from CPC and PPC

Press Releases - While they should be reserved for newsworthy purposes
(new product/service, acquisition, attending Trade Show or Convention,
etc.), they are a great way to get people to visit your site when they are
looking for information relating to your product or service. It's also a
great way to build your brand name and to become known as an authority of
information in your field.

2. Directory Listings - Quite simply, this is the easiest way to get your
site indexed by search engines. There are many free directories that you can
get your site listed in, and there are many fee-based directories that are
worth the price of adding your site. The added value is that since your site
is listed categorically, it helps to re-enforce what your site offers, since
it will be found with similar sites.

3. Articles - Expose your expertise! While article writing is not easy, it
is an extremely valuable asset to your site. By writing, you are creating
unique content found nowhere else and we all know how much search engines
love that! It also gives you another way of explaining a product or service
without coming off as a sales pitch. Another added benefit of writing
articles is that it's a great way to naturally grow the size of your site in
an organic way, and will in turn, make your site become a "hub" of relevant
information in regards to your industry.

4. Newlsetters - This should be your site's bread and butter. The people who
have signed up for your newsletter already feel that your site was worth
their time to give you their email address, so these people have already
place some trust and value into what you have to say. The newsletter is
where you can promote new products and services to interested users without
risking any intrusiveness factors. This is the best place to make a sales
pitch to your perspective readers!

5. Blogs/RSS Feeds - While to some people this is already old-hat, there are
many users out there (think AOL users) who have no idea about how to
customize the content they want to read. There are many areas to get your
blog listed, and it gives an inside point-of-view into the inner workings of
your company or personality, thus giving yet another way for a user to
identify with you or your site.

I think it's safe to say that the search engines will always be around, but
to focus entirely on them and ignoring the other resources could be a costly
business mistake.

Just remember to keep your eye on the prize of online success, and customers
coming from various outlets, not just the search engines.

-To your online success!