Why Video Game Advertising is becoming the most Popular form of Advertising

Video Game Advertising has become a lucrative market for companies who want to target the people who have cut their time spent watching
TV or listening to radio. Surprised! I am talking about gamers here. A recent survey has shown that a quarter of US gamers have cut the time spent watching TV and a fifth more
will be following in their footsteps. There are many people who become too engrossed in video games and can spend hours, playing video games.

Videogame Advertising is becoming more and more prevalent nowadays becauseentertainment is being made available on the Internet and it is supposed to bead free. People are also repulsed by the intrusive nature of TV commercials andsimply switch to a different channel to avoid watching ads.

This is causing huge losses for TV advertisers who havestarted to think of different ways of creating awareness of their products and services and video game advertising is one of the most profitable ones. A few companies have even announced that video game advertising has increased their audiences and customers by a few millions and they intend to continue using this form of advertising. Advertisers are using the video game market very cleverly and are embedding their products within the video games and have the characters use them. An example of this is the game Crazy Taxi. In this game the player has the role of a taxi driver who picks up and drops passengers to a few destinations such as KFC or McDonald"s.

Not only does it help the advertisers but it also adds a touch of reality to the game and makes the gamer a happy customer. Thus a win win situation is created and we can safely assume that more and more games will contain advertisements and product placements which would help advertisers to reach more audiences and capture a larger portion of the market.

Studies have also shown that about 30% of video game advertisements are recalled in the short term and 15% in the long term. This figure is very large compared to the other forms of advertising and thus makes video game advertising one of the most sought after form of advertising. So, whether you like it or not, video game advertising is here to stay. To find out more about marketing concepts, get this free dvd.