Harveys Launches Coronation Street Sponsorship

This Sunday sees the launch of Harveys; the UK"s biggest specialist furniture retailers" two year sponsorship deal, with Britain"s longest running soap Coronation Street. Harveys have taken the sponsorship opportunity, to completely review their marketing activities and make some exciting changes. From September 30th the public will see a fully integrated marketing campaign running through all media from advertising and point of sale to their website.

Harveys sponsorship creative, developed by Proximity London, sees familiar inanimate objects from the home coming to life to watch Coronation Street on TV. The objects, including an action man, Buddha, mannequin, rag doll, dancing flower and, in homage to Coronation Street, flying ducks, are brought to life using a combination of puppetry and CG. Three executions have been produced set in the living room, kitchen/dining room and bedroom to showcase Harveys