The Online Auto Parts Industry and SEO

I was recently in need of some auto parts and I stumbled upon something very interesting.

Like most people I originally went to a local mechanic, who after making faces and excuses finally told me that I needed a new fuel pump for my Honda Accord. I"m not the most automotive person, and I don"t know much about fuel pumps, but I decided that the price I was quoted was not the way I wanted to go when fixing my car. I was quoted $200 in labor and $650 for the pump itself.

I am a fairly internet savvy person, and I make many purchases on the web. Buying auto parts, and not being someone with automotive knowledge, seemed like a trap, but turned out to be quite the opposite. I did a quick search in Google and I stumbled upon a