Putting The Service Back In Customer Service

By Sean Cohen

The future of customer service is here. Technology has made seeking out support faster and easier than ever. But, has your digital age company sacrificed true service in the name of automation?
Today, finding customer support is as simple as writing an e-mail or picking up the phone. But, even though you're not face-to-face with your customers, you still leave a lasting impression. Do you
come across as caring and competent, or menacing and mechanical?
Offering stand-out service on the Internet isn't as hard as it is rare. Take these simple steps towards old-style service in the digital age: