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Is Your New Business Kicking Your Behind?When you re building a home based business, discouragement comes often. Money goes out faster than it comes in. Customers don t seem to know you exist. How do you cope when you can t pay the bills? When I was dealing with these situations, taking the time to nurture my spirit and build belief in myself saved me. Taking time for whatever inspires you is a requirement for a new home based business owner. When you feel inspired, you re tapping into something bigger than any problems you may have on your plate. … Get Past Procrastination and Into Client Attraction: My 5 Steps to Getting Things DoneCopyright c 2007 Fabienne Fredrickson Have you ever looked at your to-do list and just wanted to run away? Sometimes, procrastination gets the best of us self-employed people. It seems that everything is priority and we tend to put some things on the back burner. The thing is, if the items on your to-do list have to do with marketing and Client Attraction, then you don t want to ignore them if you do, your pipeline of prospects will be empty in 6 months. … 7 Valuable Tips for Choosing Advertising MediaYour advertising media are the communication vehicles you use to convey your marketing messages. That s why, in addition to selecting ones that reach your targeted audience, you ll want to make sure they provide you with the best possible results for the least amount of time and money. In this article, I ll go over the most commonly used direct response advertising vehicles types for small to medium-sized businesses, such as: Newspaper Direct Mail Magazine and Classified Ads TV and Radio Internet Ads Outdoor Media - Billboards, Transit Signs Press Releases and PR Yellow Pages and more... … Is the Shares Crisis Over?Recent falls in the value of the stockmarket has caused concern among investors. Should they run? Should they hang on? Warnings about the potential fallout from defaulting American mortgage borrowers have been around now for quite awhile, but when would these pigeons come home to roost and what size effect would they have? Well now we know I suppose. But as some traders forecast ongoing market turmoil, what s the real story? Perhaps some context would be sensible here. … Keep Customers Happy While Your Are AwayWhether you work in a regular office or out of your home, it is very important to take time off to refresh and recharge. Of course, when you take time off, you want to be sure your customers are in good hands while you are away. You certainly don t want them to feel abandoned or forgotten. Customer service is a big part of effective marketing. The following suggestions will help keep your customers connected to you and reduce your worries so you can totally unwind on your vacation. … The World s Most Exclusive Credit CardsYou may have heard of the recent antics of a high-rolling businessman and his recent night out with friends in an exclusive London nightclub. In one evening, the businessman and 15 friends plus many other people who crashed the party quenched their huge thirst with 102 bottles of champagne, 11 bottles of vodka and a huge Methuselah bottle of champagne the equivalent of 8 regular-size bottles. You would probably have had to reach the age of Methuselah to pay the bill: a massive 105, 805. But the Dubai-based businessman had no problem paying for it; … Foreclosure Tsunami Continues in CaliforniaThe foreclosure tsunami in California continues unabated. More foreclosures were started in California during the second quarter of 2007 than any comparable period in over ten years. We need to go all the way back to 1997 to see such record volume of foreclosures within the state. What has caused this tsumani? It has been caused by the perfect storm of depreciating home prices, anemic sales, re-setting adjustable rate loans, and the mortgage meltdown in the financing sector. … Realtor Referrals - Mortgage Marketing Strategies That WorkRealtor referral business is a great way for mortgage professionals to really make a lot of money. A realtor referral is one where a real estate agent partners up with a mortgage professional in order to get access to his clients. The realtor gets his clients approved and may even get a kick back while the mortgage professional will get a consistent flow of leads. In today s market, these referrals are incredibly important for many. Not that long ago, mortgage professionals had all the business they could handle with refinances. … Cold Calling For New SalesIn the world of sales, few tasks will turn the stomach of an entrepreneur as much as the thought of cold calling. It is often perceived as the the most difficult, most feared activity in their day. Why is that? For men, does it conjure up awkward memories of teenage years, asking for a date? For women, might it be the now-fading societal rule that women do not make the first move or initial call? For whatever reasons that I will leave for psychologists and social behaviorists to explain, we are often uncomfortable with making that first move, that cold call. … Make Your Business a Well-Oiled Machine and You ll Have More ClientsCopyright c 2007 Fabienne Fredrickson I believe the key to more clients, more in-come, and more time off, is making your business run like a well-oiled machine. Right now, you may be handling everything yourself, or perhaps delegating a little bit of it. The problem with that is your business is probably running YOU, as opposed to you running your business. And that probably means lots of stuff is falling through the cracks, which then means lost opportunities and fewer clients and less mo-ney coming in. …
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