Changing face of Australian business

Complete Rubber (http://www.completerubber.com.au) a leading rubber company based in Melbourne has made many changes in its business activities to stay ahead of a difficult market.

It is a well-recorded fact that Australian businesses are finding it near impossible to compete on the world market. Traditionally, Australia has boasted a strong, independent base known for producing innovative and well-designed products - who hasn"t heard of the Hill"s Hoist?

Angelo Pietromonaco, owner of Complete Rubber in Melbourne has seen a lot of changes happen in a very short amount of time.

"The changes all happened very quickly and caught a lot of solid Australian companies totally unaware" states Angelo, " One moment we were all in an established and what we thought was a solid market, the next we were being decimated by cheap foreign imports - so cheap, a lot of Australian companies couldn"t compete."

Complete Rubber has survived the onslaught of imported products. As a supplier and manufacturer of rubber products, the company saw that a lot of the manufacturers it was supplying too were either relocating abroad or shutting down. Angelo Pietromonaco became quickly aware that Complete Rubber needed to create a specific market focus.

"We knew we had to develop a range of niche products to survive," says Angelo "a range of products we are quickly able to supply at reasonable cost to our Clients. We also realised that by offering a bespoke service we could provide fast turnaround for our Clients - a fact they really appreciate."

"It boils down to the fact that we can"t afford to get it wrong," says Angelo, " a lot of our Clients who have used overseas suppliers found that the product they ordered wasn"t the one delivered, or that the specifications weren"t correct - there are a myriad of reasons that all resulted in delay or downtime that ultimately cost them more than if they had used us in the first place."

Complete Rubber is upbeat about the future:



"Australian business has been through a terrible time and will continue to be challenged for a long time to come," continues Angelo " to survive, we know we must have the skills and ability to create a really first class product backed with a first class service, and we"re doing this and striving to stay ahead - it"s a hell of a challenge, but our determination to provide quality backed with outstanding service makes us, in my eyes, better than any other country."